Facebook Posts

The Facebook Posts entity allows you to post content to Facebook from within Enrollment Manager. This allows users to use Facebook as an alternate communication channel, in combination with email, print, phone, and SMS. Using the power of scheduled posts, you can design a communication plan, put it in place, and let Enrollment Manager remember when to make the posts.

To take advantage of Facebook Posts, your Facebook account must have a direct account login or be a Page Admin for a Facebook Page.

Creating Facebook Posts
Facebook Posts are available under the Outreach/Social Media menu. If you do not see this option available, you may not have the proper security role assigned. See your Enrollment Manager Administrator to request access to this functionality. 
When creating a new Facebook Post, you'll see the following options:
Name: This is an internal name for your post.
Campaign: Indicate the Campaign for which this post is associated.
  1. Title: The title for the URL if you share a link in your post.
  2. Image URL: This is the address for an image if want to include it in your post.
  3. Content URL: This is the address for a link you can include in your post.
  4. Status Message: This is the content of your post. 
  5. Summary: This is the summary of the Content URL if one is provided. 
Refer to the picture below for an example of where the items below will appear:


Schedule a Facebook Post

Like email messages, a Facebook Post can be executed immediately or scheduled to occur in the future. If you are already signed in to Facebook, the Schedule section will indicate how you are signed in. Using the Send Later functionality, you can schedule your post to appear in Facebook up to 30 days in advance. The 30 day restriction is due to Facebook security constraints. If you aren't already signed in, you'll be prompted to login to Facebook to post/schedule your message.