Whitelisting Overview

Having trouble receiving email sent from Enrollment Manager? Chances are good that your mail is being filtered on campus. Spam filters often view messages from your own domain or address as suspicious when they originate from outside your own network. Whitelisting helps to prevent that suspicion by telling your spam filter that these emails are expected and desired.

What is whitelisting?

Whitelisting is the process of configuring a spam filter to exempt certain email messages from being filtered or rejected. In this case, it refers to configuring your own corporate mail server so that it doesn’t reject or filter the email campaigns you send via Enrollment Manager. For more information on email whitelisting, see http://en.wikipedia.org/wiki/Whitelist.

Why do I have to whitelist my own email messages?

Previously, email messages with your from address or domain were probably only sent from a mail server located on your internal network. Spam filters usually only expect that email from your domain will come from this existing, internal mail server. Email messages that claim to be from you, but actually comes from any server outside your network, are more likely to be blocked as a spam, spoof or phishing email. Some filters also reject email messages that have the same domain name in both the “from” and “to” addresses in the headers, if the messages did not originate inside of your existing internal network.
 
Spammers love to dress up their email messages to look like they originated from somewhere they didn’t. Many organizations protect themselves by allowing email from their own domain through only if it comes from the organization’s mail servers. If that weren’t the case, it would be easy for somebody evil to create an email message appearing to be from your organization.

How do I whitelist my Enrollment Manager Email messages?

The primary sending domain for bulk email is cmm01.com. To be safe, include the domains cmm01.com, forward.cmm01.com, bounce.cmm01.com, 422x.com, and RuffaloNL.com which are also used by our system and staff for transactional email.
 
Consult the manual for your spam filter, or your IT department, on how to configure your filter’s whitelist, utilizing all of the information gathered above.

Do I absolutely have to do this?

Not necessarily but we highly recommend it. Some spam filters are smarter than others, and this is not always an issue. Feel free to skip this process until and unless you find that you have an issue receiving copies of your own email messages.

Doesn’t this mean that everybody else will have problems receiving my mail?

No. This only applies to how spam filters work when sending email messages “from yourself, to yourself”. This is specific to clients sending to themselves, and is an issue completely unrelated to successfully delivering mail to the regular recipients on your email list.

How do I ensure that everybody else on my email list will receive the email messages I send via Enrollment Manager?

First, follow the initial setup instructions for Email Marketing. Once your initial setup is complete, the key to deliverability is your sender reputation. Most importantly, don’t spam. Permission is the key to the inbox. Organizations that send mail only to recipients who have explicitly requested to receive that mail are the most successful at getting their email messages delivered. We’ve got the tools and expertise to measure your current deliverability and help you investigate and fix any problems you might run into.
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